The ‘long-tail‘ in ‘long-tail  SEO’ refers to optimising a page (or site) for lesser searched for keywords, in order to target the less competitive terms more effectively.

Targeting the common, or obvious, search terms can be difficult if you’re operating in a competitive market. Getting onto page 1 of the search results pages and subsequently getting traffic is more valuable than never getting to page 1.

So, the idea is to target the less common terms because this is easier to do, due to lower competition.

And, if you target enough ‘long-tail’ keywords, you can increase your traffic significantly.

No related posts.