While the rest of us were on our coffee break, Google have been busy building a new and more powerful way of indexing the web. It’s called Caffeine. Though I wouldn’t be impressed by the name – ‘caffeine’ isn’t the most powerful stimulant known to man – I guess they couldn’t call it ‘speed’!

When you do a google search, the software races off and searches the Google index of the web, not the live web itself. So the results you get are somewhat out of date. However, Caffeine provides the ability to index greater amounts of content, of different types eg. video, at a much faster pace.

As Google have said:

… every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second.

One of the advantages of Caffeine for SEO consultants and those responsible for website traffic has been that the number of inbound links being shown on the Google Webmaster Tools has increased.

The number and quality of inbound links to a website is a critical SEO factor. So the availability of a more up to date and comprehensive picture of your inbound links is all good news.

You can read more about Caffeine on the Google Blog.

Have you seen more links on your Google webmaster tools report?

Come back next week for a post on how to create more inbound links.

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