This wee word can be short for bottom, but in the context of the internet we’re talking crawlers (huh?).

In general terms, a bot (derived from robot) is a piece of software which carries out a task, usually with a great deal of repetition. But a ‘search bot’  browses, or ‘crawls‘, the web in an automated way, in pursuit of content to index.

So, in marketing terms, our aim is to have them crawl all over us! And we don’t want the little mites to get lost either (hence the importance of a sitemap and sound navigational structure on your site).

The most famous search bot to crawl these virtual shores is ‘Googlebot‘ – yes, that’s Google’s bot.

How can something so techy sound so much like parasites…they come to feed and we need to leave them out some fresh content..

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