Search Engine Optimisation and Twitter

Twitter is the most recent social networking tool to gain popularity, although, even amongst the experts, it is still unclear as to how it will evolve, and how useful it is for businesses. The enormous number of Tweets (short messages) being posted is too great for most mere mortals to follow usefully.

However, one thing Twitter has clearly got going for it is the ability of search engines to scan through the content (or verbiage!) and they do, very regularly. So regularly in fact, that content may be indexed every few hours, well beyond the ability of people who have businesses to run!

So, to gain more traction from your own blog or web site news, feed it through to Twitter using TwitterFeed. It’s free and straightforward to use, simply follow these steps:

1. Set up an account with TwitterFeed
2. Attach your Twitter account to it
3. Use the URL of your own site’s RSS feed (this can be found by placing the mouse over your own RSS feed logo). Type in full http address.

SEO Tip: For greater search engine brownie points, use your full site’s URL (rather than the shortened forms eg. tinyurl.com – these are useful for maximising on the limited 140 characters available in a Tweet, but not useful for search engines).

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