Google Analytics offers a powerful way to visualise the results of an online marketing campaign. It allows you measure the success of SEO efforts, AdWords campaigns (PPC), and other online marketing activities.
The number of visitors to a site is not a useful metric. Rather, you want to know about your conversion rate. That is, how many people did whatever it was you wanted them to do, when they visited your site. This is where your goals come in.
The first thing in any marketing strategy is to decide on the goals. Then you have something you can measure. The following are some of the ways in which web analytics can help you do this:
- set goals in Analytics
- see where your visitors are being referred from – websites or Google organic etc.
- see where your visitors are coming from geographically and technically (by browser)
- data relating to first-time visitors compared to returning
- what pages your vistors are leaving on – funnel visualisation
- compare your site usage with industry averages
- create customised reports
- email reports and share data
- is integrated with Google AdWords
Here at hal9000, when we undertake an SEO or online marketing project, we use these tools to produce a baseline set of reports that can be used to measure the success of the project.
57% of the top 10,000 websites in the world use Google Analytics.[Source: royal.pingdom.com/2010/02/24/google-facts-and-figures-massive-infographic/]