What is it?

Technorati (from the words ‘technology‘ and ’literati‘) is a blog directory with a search engine. It’s most useful feature is that it allows you to search for blogs on the topics of interest to you. And they are given a ranking or rating. You can browse the top 100 blogs or browse by category, and there are also links to the most popular posts that day. If you set up a profile you can organise your favourites, or simply subscribe to them using a Feed Reader like Google Reader.

It was originally the place for real-time search of blogs, but now Google and others are in the frame there. Now, Technorati appears to have changed focus to being a blog itself and takes new writers on board. So this is an opportunity to share your message.

The Technorati Authority of a blog is based on the number of blogs linking to it over the previous 6 months. It has enormous reach, as you can see from the stats below:

Do you need it?

Having your Business Blog listed with Technorati offers the potential to get you more traffic.

Get your blog on Technorati

To get your blog listed, you need to get an account with them (easily done) and ‘claim your blog’. To verify that you are the owner of the blog, Technorati ask you to place a piece of code in a blog post, like this:

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They then verify the site, though this can take some time.

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